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Laurie Frasier

Creative Direction + Design

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MEPSEVII

Complete brand launch for Mepsevii, a treatment for the rare disease, MPS VII. This launch included websites, iPad visual aid, conference and booth design, and print material. 

MEPSEVII launch
Color and font identification portrays the brand personality: compassion, approachability, and innovation. Developed after on multiple rounds with the client.
Custom illustrations and icons, photoshoot and unique photo treatment for the brand and for two different audiences, patients and health care professionals. 
Interactive sales aid for MEPSEVIII. Visual and UI design for moving through this tablet presentation.  Distinct data style developed and used throughout all channels. 
Mepseviicva2.png
Custom illustrations and icons, photoshoot and unique photo treatment for the brand and for it's two different audiences.   This style applied to various sources in both print and digital applications.
Sample from the 45-page brand guide.
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Interactive aid for the rare disease MPS VII, treated by MEPSEVII. Development of new color use, illustrations and callout style.
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