Creative Direction + Design
CAMPANILE 100
Brand identity for the 100th anniversary of UC Berkeley’s iconic building, the Campanile.
One of the 6 designs of banners placed strategically throughout campus, so that the Campanile was always in the background.
In order to capture this historic event, a look/feel was developed for the campaign which crossed many mediums including web, mobile, print, social media, and video. Many historical photographs were represented, including a video montage, which were used heavily throughout the campaign. The older photographs, along with a modern logo and bright colors, represents both the Berkeley of the past and the future.
One page timeline outlining 100 years on campus. A larger timeline went online and into the Visitor Center.
One side of the campus banners had quotes from the time period when the campanile was built.